By Dana & Ronni — Owners, CFSB
At CrossFit Steamboat, our mission is to create an inspiring fitness community built on humility, hunger, and happiness, a place where members and coaches thrive together.
A Community Built on Shared Virtues
It’s been really fun for us, Ronni and I, to be a fly on the wall, watching our members respond to questions about our virtues and vision as a gym.
With every word and reflection, we feel such pride in the foundation that has built us into the strong, supportive community we are today.
You might be wondering why we start each morning with these discussions. The reason is simple: we want to ensure that our culture is not just spoken by our staff, it’s lived and understood by our members.
Because this place isn’t just a gym. It’s a family.
We inspire and encourage one another
We believe in each other, sometimes even more than we believe in ourselves.
That influence we have on one another is powerful, which is why it’s so critical that we share the same virtues of being Humble, Hungry, and Happy.
These values are woven into everything we do, in how we train, how we lead, and how we show up for one another.
Our Commitment as Owners
As owners, our goal isn’t just to make our gym great, we want to make it excellent.
We’ve committed ourselves to improving the health and wellness of our community through outreach, competitions, nutrition challenges, and thoughtful programming.
We’ve invested in our facility and equipment to create the best training environment possible. We’ve supported and encouraged our coaching staff to grow as leaders, educators, and human beings, giving them the tools to thrive and deliver the best possible experience to our members.
Below, we’re sharing our philosophy as owners and coaches, a transparent look into what we believe in and what we hold ourselves accountable to.
Thank you for being a part of this journey with us at CrossFit Steamboat.
Our Philosophy at CFSB
At CFSB, we have the amazing opportunity to coach, train, and spend each day with people we love, doing what we enjoy most in life.
1. We Invest in Our People
We are only as strong as our staff.
As owners and leaders, we will do everything in our power to support your effectiveness as coaches and your happiness as people.
We are committed to:
- Providing education and mentorship
- Giving constructive feedback
- Encouraging continued growth and development
- Helping you live your best possible life
Our expectation is that our staff exemplifies the virtues of being Humble, Hungry, and Happy.
2. At CrossFit Steamboat We Are Relentless About Our Members’ Experience
Our staff is unwavering in its commitment to:
- Members’ results, safety, and well-being
- Creating a professional, fun, and inspiring environment
- Ensuring that every athlete feels seen, supported, and valued
We lead by example, because we are the standard our members strive to become.
We are coaches, yes, but we are also role models, leaders, and friends. We are superheroes not because we lift heavy, but because we lift others up.
Above all, we remain Humble, Hungry, and Happy.
3. We Focus on People, Not Numbers
Our primary focus is on the health, happiness, and belonging of our current members — not on sales or membership counts.
Our purpose isn’t to chase numbers, it’s to build trust and community.
Our members are not dependent on us, we are dependent on them.
They are the purpose of our work, not an interruption of it.
We don’t do them a favor by coaching them, they do us a favor by allowing us to.
Every athlete who walks through our doors is a part of the CrossFit Steamboat family. We treat them with respect, kindness, and genuine care, the same way we’d treat a best friend or family member.
4. We Lead with Openness and Trust
CrossFit Steamboat is an open-source community.
From ownership to staff, we communicate clearly, directly, and professionally. We operate with trust, transparency, and collaboration, because families thrive when they’re built on honesty.
The Standard We Strive For
At the end of the day, everything we do at CFSB — every workout, conversation, and decision — comes back to one simple truth:
We believe we can improve every member’s life.
We embrace this belief fully, and we accept the responsibility that comes with it. We measure our success not by numbers, but by the health, happiness, and belonging of the people who make up our CFSB family.
Because at CrossFit Steamboat
We’re not just a gym.
We’re a community.
We’re a family.
We’re Humble, Hungry, and Happy – together.
New to CrossFit? Try a FREE CrossFit class at CrossFit Steamboat, we look forward to having you!
